I picked up two guys today, while I was driving with Uber.
We talked about our various enterprises... I sell Amway products, they sell telecom services. Since I also happened to have a book about direct sales... well, they asked for any advice i'd like to give.
I asked them what they liked about the services they offer. They said, "we don't like anything about the services we offer." (What?! ...Why are you selling that service then?!)
So, I asked them how they expected to be any good at selling something they didn't like. They said, "we could just lie to people about liking it, right?"............
So, here it goes... direct sales 101...
DON'T SELL WHAT YOU DON'T LIKE! ...ONLY SELL WHAT YOU DO LIKE! ...and
DON'T LIE TO FOLKS TO GET SALES...
Class Dismissed.
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