How does Amway overcome its own reputation? How do distributors overcome their own negative legacy?
These are questions that have been given real consideration in recent years. I have noticed a major shift in the marketing focus of both the corporation and the distributor leadership...
The Amway Corporation has definitely changed its approach. I like that their promotional videos and materials now focus on modest attainable rewards like "extra income", "flexible, part-time", enjoyable work, and the opportunity to have a true "family business". These are much more realistic rewards than, say, "going diamond" and becoming a millionaire...
And the leadership among business owners has changed its focus, as well. In the system that I'm a part of, one of the recently released videos talks about the potential to earn about "$2000 per year"... I love it! I believe that is exactly the kind of expectations a new business owner should have... $200, $300, $400 per month. Extra income, that's what a new distributor can truly work for...
Here's the thing... If a new distributor can learn how to do that the right way... earn $200 in real cash dollar bills... he can probably earn even more over time. But he cannot earn more by trying to skip the first steps. That's why I'm glad that the leadership is starting to showcase the modest incomes...
Well, will all of these adjustments work? Will they help Amway to go on progressing, as a world leader in the "multi level" or "network" marketing industry? I don't know...
Last year, Amway worldwide had its first down year in more than a decade... for the first time in more than ten years, Amway earned less last year than it did the previous year. This may be a hiccup. Or, it may mean that the appeal of Amway as a viable opportunity has finally started to peak... I'm not sure.
I am sure that the recent changes within the corporate and distributor leadership are long overdue... and they are most welcome. If this new approach holds, I believe the opportunity will only get better for a brand new business owner. If that new business owner is you, welcome and congratulations! I wish you all the success! If you're just checking things out, I invite you to do your due diligence. Check things out thoroughly. Ask a lot of questions. Get the info you need. It may be that now is one of the better times, in recent years, to get involved with the Amway business.
